The colour white, although not technically a colour, is a colour that embodies purity, cleanliness & perfection. It is a colour that can bring a sense of a new beginning, purity of thought and emotions which sometimes takes us back to our childhood when things were easier and less complicated than in adult life.
In this post, I will look in-depth at the meaning of white, how different cultures have different meanings for the colour and when we should consider using the purity of white in our branding. Continue “The colour white and its meaning”