The colour indigo and its meaning

The colour indigo is a colour that embodies our ability to use our intuition and is believed to signify our sense of sincerity to others.

In this post I will look in-depth at the meaning of indigo, from chakras to different meanings to us and when we should consider using it as the primary colour in our branding.

Indigo and its meaning in the colour of the brow chakra – intuition & sincerity

Why am I talking about chakras and what is a chakra? A chakra is what is known as an energy wheel that helps make up our spiritual aura ( that can be seen by the use of special cameras) of seven colours. Red, orange, yellow, green, blue, indigo, purple and gold/white. It is believed to relate to how we think and how we experience the world, how people see us, as well as our physical and mental health.

Each chakra has a purpose beyond its colour and the brow chakra is believed to be the chakra of the higher mind and our ability to read the future and receive non-verbal messages from other dimensions and connects the conscious mind to the unconscious mind. It has also been linked to our ability to have empathy for others whilst building trusting relationships.

When in balance it is believed to relate to how we demonstrate compassion, evokes a high mental ability and separates the imagination from reality, allowing us to combine emotion with more logical thinking.

This is the essence of indigo in our spiritual being which gives us an inclination of when we might want to choose to use the colour when communicating a brand message, one that relates to higher thought, spirituality and compassionate service.

indigo yahoo logo

If we consider a business that already uses indigo successfully in their branding we can see how the chakras purpose plays a part in the selection of the colour. Yahoo recently underwent a rebrand from the famous red yahoo! logo to indigo. Considering indigo is the colour of higher thinking and concentration perhaps the thinking behind this colour choice was to allow their users to find what they are looking for and stay focused on one particular search.

Hallmark, a greeting cards company chose indigo as one of their primary brand colours and this is likely due to the connection we are trying to ‘see the future’ whilst being compassionate and caring about our loved ones for whom we are buying a card.

 The colour indigo in nature

The most famous use of indigo in nature is indigo dyes extracted from plants that are often seen in Africa and were always reserved for royalty because it was a very rare colour in dying. For this reason, indigo is not only seen as spiritual but also similar to gold, evokes wealth, power and luxury when we view it.

How the colour can affect our mood

Like all things, indigo has both a positive and negative side. When the colour has a positive effect on our mood we can be showing high senses of responsibility, obedient, intuitive, visionary, faithful and truthful with an understanding it won’t hurt another. But when Indigo is dulling our senses it can have the effect of making us more judgemental, impractical, intolerant and inconsiderate as well as having too much self-importance.

 The colour indigo and its cultural representation in different countries


Culturally speaking the colour indigo has always been portrayed as the essence of luxury and power due to the dye that was created thousands of years ago from plant extracts and only the very wealthy could afford the colour in their linen. For example, back in the Roman era, it was always given to the emperors because it was extremely expensive to produce and the emperors even went as far as banning anyone wearing it other than themselves! I guess this was the intolerant self-indulging side of indigo coming out!


With the colour indigo, you should use it for a brand’s primary colour if the product or service is luxurious, spiritual, empathetic or requires attentive focus and knowledge to help communicate your brand
I hope this brief article about the colour indigo has been useful, do you have any other points that you think may be useful to someone thinking about using indigo in their design work? Please comment below.
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