Rebranding a Business
Industries, art, fashion, design and technology all change and evolve, and the most savvy brands do their best to keep up.
If you are considering a rebrand, as we’ll cover below.
If you are considering a rebrand it is not something to be taken lightly. Rebranding takes planning and preparation. It is a time-consuming process that you need to think deeply about before you dive in. A rebrand can feel like a fresh beginning, but it’s not always necessary or beneficial. Just because you don’t like your brand’s logo doesn’t mean you need to start with a blank canvas. Significant research must be done to identify strengths and weaknesses in your current brand and your competitors. What your goals are for the rebrand and how you can measure the success of the new identity against metrics. You will also need a plan of attack for design and execution timelines. To identify whether you need a complete redesign of key elements, like your logo, or whether a subtle retouching would suffice.
Over the last decade, we have many years of experience in rebranding or refreshing a brand identity. Our most complete rebrand was for Migration Solutions data centre consultancy and Sentry42 who became a single identity known as MigSolv, so if you choose to work with us to rebrand your business, you can rest assured and trust us to understand the process and haveing such in-depth experience in the field of rebranding.