Author: John

If you have been working in the digital marketing arena for any length of time you will be well aware of the importance of content marketing. Our audiences are hungry for content and like any staple diet, variety is the spice of life, no one wants to be eating the same thing every single day. There are various ways to offer different content to our users from blog posts, podcasts, infographics, illustrations, videos but also interactive content. One form of interactive content to entertain your audience is to create free online quizzes.

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You have your website, you have your brand designed and secured with a style guide but now you need to start getting your design out there and ensuring you spread the right message to your potential audience. In the digital marketing arena, there are many who claim to be ‘experts’ and can achieve a page 1 ranking on google or that using certain images and colours over another is the only solution to helping generate the right interest to your product or services. The truth is the digital realm is always changing and not only due to technological advances but also that design trends of what is in vogue and found to be most usable changes regularly, I would even go as far as to suggest that the digital realm is the most fast-changing industry that exists. Continue “What makes a good digital marketing expert”

When creating design elements everyone, no matter who we are has their own opinion of what works and what doesn’t, what is beautiful and what is ugly. Visual cues and hierarchy feel different for different people but you will find that the majority of people will be biased to one way of thinking or another. When you are just working between yourself and a client it can be difficult to reach agreements on what is beautiful and thus you need a third party to help make final decisions, that is where Desinion comes in.
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The colour white, although not technically a colour, is a colour that embodies purity, cleanliness & perfection. It is a colour that can bring a sense of a new beginning, purity of thought and emotions which sometimes takes us back to our childhood when things were easier and less complicated than in adult life.

In this post, I will look in-depth at the meaning of white, how different cultures have different meanings for the colour and when we should consider using the purity of white in our branding. Continue “The colour white and its meaning”

Having ventured into the colosseum of death/education for three years I learnt a lot about how the mind learns and each person has a unique way they enjoy and digest information best, this is sometimes known as VAK, visual audio and kinaesthetic learning. These processes are extremely useful when designing advertisements or marketing strategies to help reach the largest audience possible. In this post, I will discuss the three learning styles and ways you can approach each learning style in advertising to make people engage with your brand that bit easier. Continue “Using learning styles in advertising and marketing”

The colour black, although widely argued as not a colour, is a colour that is mysterious and secretive and can psychologically give protection from emotions due to its ability to absorb all colours. In this blog post, I will be discussing black and how it influences our branding. Continue “The colour black and its meaning”

The colour silver is a colour that embodies technological advances, to lead by example, calming and purifying. It is a colour that can be seen as glamorous, sophisticated and like gold can also be prosperous.

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The colour gold is a colour that embodies success and achievement. It is a colour that no matter what culture you are from brings a sense of value and quality and implies material wealth and extravagance.

In this post I will look in-depth at the meaning of gold. Its different perceived meaning to us and when we should consider using the colour in our branding and designs Continue “The colour gold and its meaning”

A lot of industries, services and products, it is fair to say, are dull or lack that bit of sex appeal and wonder how to make a boring business interesting. But how do you make a boring industry interesting? In this blog post, I will be discussing 5 ways in which you can make your product or service more appealing and thus, easier to sell. Continue “How To Make A Boring Business Interesting in 4 Steps”

The colour purple is a colour that embodies empathy, unity and an ability to feel others feelings. It is a colour that can bring sensitivity to our way of thinking and encourages you to see things from another’s point of view. Continue “The colour purple and its meaning”