The hash tag for many has proven to be quite an elusive tool for most to understand. I often hear people say “what is it for?” or “should i use it in my tweets?” and even “how do i use it?”. Hash tagging in your tweets can really help you use twitter more effectively and in this blog post I will tell you just how you can make the most of the hash.
Don’t make a hash of it
1. Hash tag relevant keywords
If you are not very familiar with internet search engine optimisation you may not know what a keyword is ( sorry web gurus just helping everyone out! ). A keyword is basically how you get something found by a major search engine. So for example you may target “plumbing” if you are in the building trade. So when you write a tweet…study it! What keyword might really stand out to your potential consumers. Who do you want to find you on twitter?
Here is an example of one of my tweets with the use of hashtags : –
Great #marketing & #gamification Article worth a read by @market_gravity – marketgravity.com/blog-item/4-de…
— Identity Creator (@JAWilsonDesign) April 22, 2013
I was tweeting about a really interesting marketing article by market gravity. The two keywords I have selected here are marketing and gamification so if anyone use the discover tool and types in either of these keywords then they may appear in the results for people searching.
2. Be hip with the hash
Twitter does you a little wee favour and informs you on the homepage of what is currently trending ( another words what most people are looking for and also talking about ). if you can inco-operate this into your own tweets then you may reach a larger audience with your tweet.
3.Experiment & make it 2nd nature
Once you get the hang of spotting keywords in your tweet it will become second nature to you to do this every time you tweet. Just try experimenting, maybe look over your tweet once or twice before posting, replacing any word with the important keyword or a word you may think is more likely to be searched for. Really Twitter is meant to be enjoyed, a place to share your thoughts without any judgement and connect with those who think similiar to you.
Do you think the hash tag has much worth? Do you use it ? what are your tips to using it more effectively? Please feel free to share in the comment box below and keep on hashing!