Category: Marketing

The colour blue and its meaning

The colour blue is a colour that embodies communication, authority and trust. It is a colour that can bring inner security and confidence and allow you to take control and do the right thing in difficult times.

In this post, I will look in-depth at the meaning of blue, how different shades have different meanings to us and when we should consider using the power of blue in our branding. Continue “The colour blue and its meaning”

The colour green and its meaning

The colour green and its meaning tend to be associated as a colour that brings a sense of wellbeing and balance to our lives. It is a colour that is evident in nature and allows a balanced view of things and then allow things to grow.

In this post, I will look in-depth at the meaning of green, how different shades have different meanings to us and when we should consider using the power of green in our branding. Continue “The colour green and its meaning”

The colour yellow and its meaning

The colour yellow is a colour that, like red, DEMANDS our attention and is impossible to not notice being the lightest hue of the spectrum. It is uplifting, happy, cheerful and fun.  Yellow also encourages original thought, improves our inquisitive nature and offers hope and optimism for the future whilst improving our outlook on life. Continue “The colour yellow and its meaning”

The colour red and its meaning

The colour red is a very powerful and vibrant colour that seems to demand our attention, only one other colour, yellow, holds this much dominance in gaining our attention and we know that the reason it does is that in nature the colour red signifies danger. Some animals display flashes of red to warn hungry predators that they are poisonous and this is where the basis of this colour’s psychological meaning stems from. In this post, I will look in-depth at the meaning of red, how different shades have different meanings to us, how it relates to our spiritual self,  nature and more. Continue “The colour red and its meaning”