Category: Wordpress

How to write a blog post that has longevity

To write a blog post that has longevity can seem difficult. How come you get a lot of traffic at the start and then less new audience members appear? Blogging is not a new thing, anyone who is anyone and any business who takes their digital marketing strategy seriously will be blogging at least once per week but why are some blogs more successful than others? Why aren’t you getting much traffic and why are other blogs gaining lots of comments when you aren’t? In this blog post, I discuss several ways in which to improve your blog writing skills performance. Continue “How to write a blog post that has longevity”

How to block specific countries from accessing your WordPress site

We all know the potential for the web to reach everyone who is connected to it ( currently around 50% of the world has a connection ) and no less than Mark Zuckerberg realises after gathering over 1 billion monthly users on Facebook he wants to expand the net to try and acquire the next 5 billion using a program he has launched called But with the advent of more and more people going online, it doesn’t mean that this is particularly a good thing, not everyone has good intentions and there are countries you are likely to never do business with but want to find a way of hacking your business website or profiting from your misfortune through scam emails or injected code. So the question arises…why let people from these countries on to your website in the first place? In this blog post, I am going to share with you two ways to block specific countries from accessing WordPress based websites.

Continue “How to block specific countries from accessing your WordPress site”

How to make your wordpress website Christmas themed

Many companies like to add some Christmas sparkle to their brand during the festive period to show their warm wishes to their customers and it can be a great way to put an extra smile across the faces of your consumers. In this blog post, I will briefly discuss several ways for you to make your WordPress website Christmas themed. Continue “How to make your wordpress website Christmas themed”

How to create a successful blog post using WordPress step by step

You’ve finally bought your very own CMS website and it runs on WordPress, people keep telling you about content marketing and how blogging is a great way to enhance your organic search and build a fan base. This is very true and thus why I am going to be creating several blog posts and vlogs (on The Change Creative YouTube Channel ) about how to use WordPress and what you should be considering every step of the way so you never get lost. In this post I will discuss how to create a successful blog post that will get attention.

Continue “How to create a successful blog post using WordPress step by step”

How to install a local WordPress installation to your Windows PC – part 2

If you would like the first part of this guide/blog post please click this link and it will take you through to the local wordpress installation part 1.  Once you have installed xampp then you will need to do the following things to have WordPress work on your PC. Continue “How to install a local WordPress installation to your Windows PC – part 2”

How to create the perfect blog post, a step by step guide

Blog post to perfection, learn how to create the perfect blog post with this step-by-step guide.

With the help of this step-by-step guide, you will soon become a master blogger of supreme SEO goodness. The first two stages I have created are for those who just want to get started in blogging and the stages after that are for those who want to take their blog posts that step further and make them super-powered to boost traffic to your website. Continue “How to create the perfect blog post, a step by step guide”

The problem with shortcodes

There are some really fantastic open source CMS platforms out there right now and everyone who is in the digital market place knows about them and many businesses use them to manage their online presence. WordPress, Joomla & Drupal are just three of the CMS platforms available to businesses and according to some of  the themes made by developers include things called website shortcodes & filters to add enhanced features but use of these things can cause problems.

Search Engines


The importance of organic search to a website owner is without doubt, high. Being able to find your content with a search by maybe targeting a long tail keyword and ensuring that keyword is re-enforced with heading tags, images and great content is what helps feed the belly of the SEO beast but when you start using shortcodes the SEO monster starts to get confused.

The invisible Code

By using shortcode you are effectively shrink wrapping the food of your search engine beasties. Some of these shortcodes are created with code that is unrecognisable by search engines. For an example, in a website I developed I used a code to put textual content into tab boxes but to my dismay when an SEO genius looked over the design of the site and turned off javascript being viewable those tabs totally disappeared! Not good!

Then with an SEO tool i used to check how the page was ranking in terms of tasty food for search engine spiders it suggested that there were no images on the page when at least two exist! The problem was because instead of using simple html code a shortcode was being used for the images and it couldn’t be recognised as a standard image by this tool and read the alt tag. Very bad!

This means that the search engine spiders may not be able to find that content as easily and we all know how content is king on the web.


The other problem is forgetting to think about the scalability of your business website. It is important to think about your site in a five year plan.

Your website should grow and morph into a colossus as your business also grows and increases in size adding value to your company and a valuable experience to your customers and potential guests helping increase your turnover. If you use short codes in your theme ( particularly if you buy a theme created by someone else ) then growth might become a little more tricky.

Changing your theme

If like me, after a while you decide to change your theme ( but not currently designing your own from scratch ) then you will find different developers giving their short codes different names and this my friends, is where problems begin!

More pages, more changes

When i first changed my theme it didn’t matter so much, I had maybe 20 blog posts about 10 pages and a few images on each page so you can image changing the theme and style of the website didn’t take long to undertake.

Website growing bigger, problems grow too

The second time I changed my theme I must have had around 50 pages and over 100 blog posts. As I changed my theme all the shortcodes I had used before had no meaning with the theme now installed so i had to go through each page and each post checking and adjusting every image. Totally mundane!

So although shortcodes make it easy for the novice coders of a CMS website to create interesting layouts and include special features if you buy a theme with little or no knowledge of php then changing your theme in future is going to be quite difficult.

So do I recommend you stay away from shortcode altogether?

I wouldn’t say that this is necessary but you must understand ( or be willing to learn ) some of the technology that is being used by the shortcodes so you can know whether it is going to enhance your website’s functionality or possibly damage your organic SEO and ability to improve your sites theme in future.


One option might be to set up an external css stylesheet and div tags to help you to maintain and transfer the website style easier when upgrading than using shortcodes for one particular theme. Do you have suggestions? Please comment in the box below

How to increase font size without using Heading tags

When you are creating websites there come times when you want some fonts to appear larger than others to create emphasis or another example is to draw attention to an introduction. If you are not familiar with raw html,css and php coding then you will probably be using heading tags incorrectly. In this post I discuss where you should use a heading tag and when you shouldn’t so not to misuse heading tags.


Why can’t I use heading tags to make my text bigger?

Heading tags have a very specific role, they are to help the user ( and search engine spiders ) understand what the topic of the paragraph sitting below that header is about. The larger the header (i.e. Heading 1) the more importance that heading has to the search engine spider and usually it is a large indicator to the user what the page is about too.

If you decide you want to use heading tags to increase your font size then you are creating a humungous title and search engines don’t like that and it will push you down the organic search results.

Don’t be a DIV! Increase font size with CSS

When you start really getting into updating your website or blog you want to do things faster and faster to fit more and more into your 24 hour day, even 24 hours isn’t enough time to do everything so you start to cut corners and standards get effected.  Don’t feel bad about it, I’m a victim of  this myself!

Instead of rushing your layouts and content creation on your site simply spend ten minutes setting up some divs so in future you can repeat the div.

What is a DIV?

A div is a html tag that allows you to add style to a part of text with CSS coding. Don’t worry if you don’t know much CSS I am going to show you the one this blog post is about, font sizes and line spacing.

<div id=”nameofdiv”> A div will look like this, you need to ensure you are in html mode when adding tags otherwise they won’t work.All Div’s ( and html code for that matter ) end with a closing tag like this</div>

There are two different types of Div.

  • Class
  • ID

You use <div class=”nameofdiv”> when you specifcy a style that will be reused by a set of web elements.

You use <div id =”nameofdiv”> when you want one web element to have its own unique style.

You can probably guess but the one we want to use is the “id”  to change the font size of EVERY introduction paragraph to a page.

Step by step guide to using <Div id=””></div>

  1. 1. Give your div id a name but something useful and memorable like “firstpara”so it will look this <div id=firstpara”>.
  2. 2. Next you need to add some CSS Styling, most websites if setup correctly will have an external stylesheet so locate it and add the following code.

#firstpara {



3. Save the stylesheet and apply <div id=”firstpara>The first introduction paragraph here</div> and save the page. Your style should now be applied.

Still stuck on CSS? A total novice? You have a few options…

The free option is the free option and was set up to make learning to code websites have a standard design level so that users get the best experience possible.

The cost but advanced guides


I am a user of online platforms like Lynda and Treehouse because they are regularly updated and give the latest technological advances so you can keep advancing your skills or learn a new skill you may not have had before but wanted to learn as well as being structured in a way that is helpful and easy to manage in terms of learning.

I hope this blog post has helped you to increase font sizes correctly, (you may have noticed I did a little bit of styling at the start of this post to show an example) if you get suck or have any questions please do not hesitate to leave a comment below I am happy to help.


Why should I blog on my website?

Blogging is something I decided to take up on my website only this January and I have found it to have many benefits not only to my website’s traffic but also in many other areas of my professional and personal life. In this post I discuss why you should,without hesitation, take up blogging on your website.

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Search Engines will love you

What search engines love is content and the more you blog the more content you are generating for robots to munch on.

The reason this is so good for your business/profession is that the more topics you write about the more keywords that are generated to get your website found and the only way to generate more business is to gain more brand awareness. For example, right now I have created just over 100 blog posts and gain roughly 2,000 unique visitors per month and it is all thanks to my blog.

Reach a larger audience

By blogging you are diversifying who you get your message out to in two different ways. The first way is that you become an international man ( or woman ) of mystery just like Austin Powers! The audience that visit my blog aren’t only British, actually the majority of my visitors actually come from the USA, people who would have been very unlikely to have ever heard about my work otherwise.

The second way is it attracts both the fellow professional advancing their skills but also those who need an expert to help them complete simple tasks. Imagine, for example, a lawyer comes to my site visiting “Add social media icons to your email signature” but is impressed by the free knowledge and so see’s what other services I offer. Realising he has wanted to rebrand his logo for a while he notices my service and makes some enquiries…and thus a lead is generated.

Encourages Learning

Blogging really encourages you to learn new things. As a regular blogger I want to create content that others are really going to benefit from, increase their own knowledge and also be quite entertaining. I have found the more I blog the easier it becomes to find new topics to write about and more interesting ways to present information.

Shows you are knowledgeable

You may think that giving away your knowledge of how to do things is absolute suicide for your business but you would be wrong. By sharing your knowledge it shows others that you have a good ability in what you have chosen as a profession and it also shows that you have confidence in your ability so aren’t scared about others gaining your knowledge.

Gives you a standing in your industry

When you write about topics that interest you you are also inadvertently becoming a respected professional in your industry. At first, you will only have a few blog posts about your particular topic but if you manage to blog every day for a year that will be 365 blog posts and a lot of shared knowledge, you could become the Gandalf wizard of your trade.

Question yours and others opinions

When you start blogging you will find yourself reading others websites and blogs quite often. What you read you won’t always agree with and it can spark your blogging creativity. For instance I read a blog post about five things to make a perfect logo and one of the points was that a logo must be timeless and I considered this to be rubbish! If you are interested in why I think this you can read the blog post here.

Look at things from different perspectives

If you read the last blog post I just referred to is, I know, opinionated ( but unlike the real world, being opinionated is quite important when blogging ). Even though I have my belief it is important to be able to try and see particular topics from different points of view. Learning to try and see things from more than one perspective makes for great reading and is also a skill that is useful in day to day life as it makes us become more compassionate and able to weigh up the pro’s and con’s of every situation, whether business or friendships.

An asset and a resource

When learning about new things and sharing it via your blog you are also creating a directory of resources that you can use in your future works. For example I created a blog post called 11 Free Texture Websites ( which interestingly was shared quite a lot via tumblr & twitter ), this is a really useful tool for fellow graphic designers and actually, from a selfish stand point, very beneficial to me too!

Keeps a curiosity

Life is about change and everything is constantly changing. By blogging it forces you to stay abreast of what is changing and converse your own views and experiences of what you are learning as time, tech and trends change.

Curiosity is great for creativity and if you think of the most curious people in the world…they tend to be children because they have a keen desire to learn!

Blogging allows you to become that curious child again, we should all be living lives as Peter Pan characters!

It can be a lot of fun

Above all blogging can be ( and is ) fun!

If you are a creative person then sharing what you know with others can be great entertainment and really good use of your time, so rather than watching some television switch it off, get your laptop out and start typing.

It has more benefit to your professional life than being spoon fed by a television program.

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So why should I blog on my website?

If you aren’t already blogging and you are the owner of a website I hope this blog post has given you an insight into why it is so rewarding and a no brainer to take some time to create at least one or two blog posts a week. I can promise you that you will not regret it.

Do you have any experiences of blogging you would like to share? Please comment in the box below