When creating design elements everyone, no matter who we are has their own opinion of what works and what doesn’t, what is beautiful and what is ugly. Visual cues and hierarchy feel different for different people but you will find that the majority of people will be biased to one way of thinking or another. When you are just working between yourself and a client it can be difficult to reach agreements on what is beautiful and thus you need a third party to help make final decisions, that is where Desinion comes in.
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