Tag: brand psychology

The colour orange and its meaning

The colour orange is a colour that radiates the warmth of red but also the happiness and optimism of yellow making it a colour of joy and youth. Like a youngster, orange holds the characteristics of an untainted soul of optimism, uplifting, spontaneous, independence and adventure as well as strength in bouncing back from difficult situations. In this post, I will look in-depth at the meaning of orange, how different shades have different meanings to us and when we should consider using the vibrance of orange in our branding. Continue “The colour orange and its meaning”

The colour red and its meaning

The colour red is a very powerful and vibrant colour that seems to demand our attention, only one other colour, yellow, holds this much dominance in gaining our attention and we know that the reason it does is that in nature the colour red signifies danger. Some animals display flashes of red to warn hungry predators that they are poisonous and this is where the basis of this colour’s psychological meaning stems from. In this post, I will look in-depth at the meaning of red, how different shades have different meanings to us, how it relates to our spiritual self,  nature and more. Continue “The colour red and its meaning”