Tag: tweeting

The hash tag for many has proven to be quite an elusive tool for most to understand. I often hear people say “what is it for?” or “should i use it in my tweets?” and even “how do i use it?”. Hash tagging in your tweets can really help you use twitter more effectively and in this blog post I will tell you just how you can make the most of the hash.

Don’t make a hash of it

1. Hash tag relevant keywords

If you are not very familiar with internet search engine optimisation you may not know what a keyword is ( sorry web gurus just helping everyone out! ). A keyword is basically how you get something found by a major search engine. So for example you may target “plumbing” if you are in the building trade. So when you write a tweet…study it! What keyword might really stand out to your potential consumers. Who do you want to find you on twitter?

Here is an example of one of my tweets with the use of hashtags : –

Great #marketing & #gamification Article worth a read by @market_gravity – marketgravity.com/blog-item/4-de…

— Identity Creator (@JAWilsonDesign) April 22, 2013

 

I was tweeting about a really interesting marketing article by market gravity. The two keywords I have selected here are marketing and gamification so if anyone use the discover tool and types in either of these keywords then they may appear in the results for people searching.

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2. Be hip with the hash

Twitter does you a little wee favour and informs you on the homepage of what is currently trending ( another words what most people are looking for and also talking about ). if you can inco-operate this into your own tweets then  you may reach a larger audience with your tweet.

3.Experiment & make it 2nd nature

Once you get the hang of spotting keywords in your tweet it will become second nature to you to do this every time you tweet. Just try experimenting, maybe look over your tweet once or twice before posting, replacing any word with the important keyword or a word you may think is more likely to be searched for. Really Twitter is meant to be enjoyed, a place to share your thoughts without any judgement and connect with those who think similiar to you.

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Do you think the hash tag has much worth? Do you use it ? what are your tips to using it more effectively? Please feel free to share in the comment box below and keep on hashing!

As my Twitter following has slowly increased from a few to many I keep getting people ask me to buy some followers. Okay so I could feel really important and popular online, i could look like i have 10,000 genuinely interested people in my thoughts which would surely be a great way to boost any marketing we need to do but at the end of it all is it really worth it?
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Zombie Tweeters

You may as well be tweeting out to a bunch of zombies if you pay for most of your following! Those you pay for are going to be inactive or just after a large following themselves so once they have your refollow they will more than likely stop following you after a short while, they won’t truly be interested in what you have to say. They are all vying for twitter following brains, only these zombies don’t eat brains they eat your businesses marketing cash!

Do things the right way and create a great network

Twitter, if used correctly can be a great marketing platform to connect with like minds to keep you informed of what is going on in your industry, allow your customers to see your latest news and increase your brand awareness to others who may not have even known you existed before Twitter!

I have mentioned before in my blog about justunfollow.com. Not only can you discover people who unfollow you but you can also follow people that are also interested in things you are. So for instance I follow photoshop…this is a hugely followed twitter account by other digital artists and such like.

Look at the info you can find out with this great tool! Oooooooo Lovely!
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If you copy followers of the Twitter accounts you find influential those followers are also likely to be interested in what you have to say. Who knows, if they need an extra pair of hands or advice they may just come to you for a little bit of help which will in turn boost your business turnover.

Build some Kred

Doing things properly will give you a better standing in your digital social society but how do you know how well you are doing socially if you have no way to measure things other than how many followers you have?

Kred.

Kred is a fantastic little tool that gives you an insight into how you are seen across the three major social platforms, Facebook, Twitter & LinkedIn. You see how you are being talked about, where in the world you are most influential, as well as various other features ( see image below ). If you do sign up to this great tool please give me some kred for recommending it :D.

Kred

So tell me again why shouldn’t I buy Twitter Followers?

Even if your account has 10,000 Twitter followers if they are not relevant they will not retweet your message, they will not make anything go viral, they are not powerful marketing and they will not generate new leads or revenue, it will just become an ego boosting excercise for yourself even though you know they are fake friends…might as well call them your “imaginary friends”.

Anyway don’t be a Twit and spend money you don’t need to, be a tweeter!

More tools on how to use Twitter more effectively