I have been using Instagram for over a year now and probably, not in the right way for building a following that relates to my brand.
I used it more as a way to store photographs of my personal life which is okay for some if that is all you want to do with this visual social media tool but I have bigger plans to connect with the world, fellow creatives and share my inspirations with people.
I realise if I use Instagram correctly to build a brand I can reach potential customers in a new and more entertaining way. But like anything, it is simply understanding tools properly to help you grow an audience that is interested in what you have to offer. Continue “Dos and donts of building your Instagram account”