Tag: communication

What makes a good digital marketing expert

You have your website, you have your brand designed and secured with a style guide but now you need to start getting your design out there and ensuring you spread the right message to your potential audience. In the digital marketing arena, there are many who claim to be ‘experts’ and can achieve a page 1 ranking on google or that using certain images and colours over another is the only solution to helping generate the right interest to your product or services. The truth is the digital realm is always changing and not only due to technological advances but also that design trends of what is in vogue and found to be most usable changes regularly, I would even go as far as to suggest that the digital realm is the most fast-changing industry that exists. Continue “What makes a good digital marketing expert”