Who are they?
Rebuild semi-independence is the trading name for the National Family Support Service’s semi-independent provision. The NFSS (Rebuild) provides semi-independent placements for young people between the ages of 16 and 18 within the Liverpool City Region. The NFSS also provides a range of other separate services for young people to help them reach their full potential.
THE CHALLENGE
Gil, the owner of NFSS, required a brand new web presence in the form of a brochure website with a very short timeline. He didn’t have a current website and very little marketing collateral to work from other than a logo. Whilst working at a Liverpool based design agency, we had designed him a few leaflets he was pleased with. It was these leaflets that would form the basis for the look and feel of the design of the site.
THE SOLUTION
The core focus was to make it clear what the NFSS are, what services they provide, and make it easy to refer a child. The ability to edit the backend without the worry of affecting the front end was also important.
This was achieved through the following ways:
- Using the leaflets we had designed for the client previously we used these as a guide for the overall look and feel of the site. Designing the site in Figma as an interactive prototype for the client to sign off once he was happy with how it looked and would flow.
- Carefully selected imagery would be used to engage with the audience looking to place a child with the NFSS. The site design reinforces their message with the use of large imagery to communicate messages whilst re-enforcing their message.
- Created a side menu rather than top navigation to keep the site free from any distractions until a user would want to navigate improving usability.
- Consistent abstract layout, similar to the leaflet, to reinforce the brand style and to provide continuinity throughout the navigation of the site.
