Who are they?
The EUDCA represents the interests of European commercial data centre operators, both politically and commercially. The owner of MigSolv data centre, Alex Rabbetts, was on the board at the time and asked The Change Creative to help with updating the image of the organisation.
In 2014, The Change Creative was asked by the vice president of the EUDCA to work with him to create various design features and to attempt to modernize the look and feel of the brand. The image of the EUDCA had become quite dated both on and offline and so whilst using their logo as inspiration, developed a new and richer brand image.
To modernise the EUDCA brand it would need to maintain some form of its original identity whilst still improving it.
To do this we suggested and created the following designs: –
- Design a new medium-sized pop-up exhibition stand for an event due to appear shortly and help shape the new look of the organisation.
- A website design that was more modern and had more functionality whilst conveying the new modern brand image.
- Create some website adverts for display on data centre news channels to familiarise data centre users with the brand.