Who are they?
In 2015 several data centre companies started discussing an idea to work under one new identity to be able to bid for larger client jobs but also to offer their clients the opportunity to place their equipment into two data centres owned by different organisations making their business safer should the worst happen. The first stage of creating the EDCG brand was to create a logo based on the idea of a strong partnership and ideology.
The EDCG concept was created by the managing director of MigSolv, Alex Rabbets. He asked me to come up with a new brand, website, PowerPoint and some collateral to share the idea with the other data centre owners.
NEW VISUAL IDENTITY
The starting point for the whole brand would start with the logo. A new identity to communicate a strong partnership and modern forward-thinking organisation. This design would then direct a consistent brand throughout all the other marketing materials.
COLLATERAL & WEB DESIGN
Upon completion and approval of the new logo, we then were assigned the design and build of all the collateral and website design to represent their offerings.