I have made many websites for people over the years & the amount of cold calls and poaching emails that they receive trying to take unnecessary money from them claiming to be able to magically improve their seo and reach to their audience is baffling. They prey on the company wanting to get their exposure out to as many clients as possible and the sound of this unbelievable solution is very enticing. I recently received an email from my current manager with 3 points that was raised by the marketing company. I will discuss for and against each point in this blog post
1.Your website Migsolv.com is not ranking top in Google organic search for many competitive keyword phrases
My argument : –
SEO is an ongoing process of creating new content ( thus why CMS are so valauble to businesses) and making sure you create more pages that relate to longtail keyword phrases will increase your reach. It all depends what your company sales target is and what you think your potential clients are looking for. ( Don’t understand longtail keyword? See here ). Any seo company can claim that we are not ranking highly for keywords because every single website on the internet won’t be targeting every area of the long tail keyword for their industry. What interested me most was they informed us “...I found your site using Google search…” so obviously our seo is working, bit of a shot in the foot my friend :-).
2. Your company is not doing well in most of the Social Media Websites.
My argument : –
To attract potential new clients through social media you have to select the right social media tools ( as we know ) . Although social media is free if you want to use effectively as a marketing tool you have to spend money with it.
Look at this infographic below it will help you in choosing the correct social media for your target market : –
Source: mashable.com via Identity on Pinterest
I have already spoken about using twitter. Twitter encompasses every industry and every person you can think of so is a useful tool for anyone. Follow people in your industry and with similair interests will create greater awareness of your site. NEVER pay anyone to give you more followers, it is pointless and a waste of money as they are unlikely to purchase your products.
LinkedIn again a great tool for business owners to connect ( I will discuss this social media platform in a future post ) and more likely to create sales for my particulary industry I am working for at the moment.
Pininterest is quite irrelevant for the IT business man as you share things you are interested in and most users are not people who will deal in my industry.
Using Social Media effectively is about selecting the right social media for your needs.
3. Your site is not user friendly on mobile devices.
Most internet users are starting to use their mobile to visits websites more and more and this is a relevant point BUT as most of our audience is over 40 they are more likely to do things the traditional way through a desktop and Google Analytics prooves that.From 4,000 visits this month alone, 3,611 people accessed the website from a non mobile device and 319 from a mobile. This issue they have raised is minor. Even over the last year the stats also proved to be a similar story..
Out of 7,952 visits – 7.341 people use desktop to access the site & 611 people access the site from their mobile. Relevance of mobile sites for our clients? Right now, its minor but it is something I am definitely going to work on as user experience is highly important to me but it won’t make a huge difference in terms of conversion rates of visitors right now.
It is nice to get feedback from a fellow professional now and again as it does help me to improve on what I am doing and increase my skill set but due to my experience I can recognize when a company is just trying to squeeze a bit of cash out businesses that don’t really know what they are doing when it comes to web design, so when you get one of these emails or phone calls my friend just remember…think wisely and ask for a second opinion from a qualified professional before agreeing to anything.