Your business isn’t just a grey box, paperwork and turnover, your business is a piece of art and a brand. The brand is the personality that identifies your product, service or company against your market rivals. Get it right and it will attract the consumers you are seeking, get it wrong and it could detract your potential customers away from doing business.
2012 Olympics Brand Identity
If your brand is designed in such a way that provokes human emotion it can even get excellent media attention
Remember the 2012 Olympics Logo and games mascots? They were controversial and many people verbally communicated just how much they didn’t like it. By being controversial and so different to previous Olympics logos it was give huge media coverage which made the brand awareness and attention to the games itself very high on an unprecedented level.
Ugly is pretty
In my opinion it was an excellent brand design because it got people talking regardless of whether it was liked or disliked by the majority of people. What people experienced was something that was different, unexpected, pushing boundaries and futuristic.
It even grabbed the attention of conceptual extremists with suggestions of aliens making an appearance or there being a major terrorist attack. Bizarrely, this increased the success of the brand design by spreading the word of the 2012 Olympics in all communities interested in these things and further put the Olympics into people’s minds.
Choosing a colour
The importance of choosing the right colour cannot be undermined. Colour have so many meanings to us on a subconscious and cultural level that different combinations can convey and symbolize a different emotion and concept.
Once you identify the colour combination that you like best and convey the message you need your designer MUST adhere to the EXACT colours so your brand is easily recognisable.
Next to consider is the most familiar object of branding – the logo.
I believe that a good logo design must be able to communicate the product or service being sold in a conceptual but not literal way. Another words if you sell ice creams don’t simply use a clipart of an icecream and forget to edit it, instead consider your target market and what may attract someone to do business with you rather than go to one of your competition. What makes your ice cream business different from the rest? Can it be inco-operated into part of the logo design?
Style your advertising
After the design of the colour combination & logo a good brand designer will know the importance of creating a style guide so it easy to follow for future designs. The style guide is created so that any future branding works (such as advertising) relates and is identifiable as your company.
When designing a new advert this style guide should be consulted; it doesn’t mean it should restrict your creativity but instead keep your company looking professional and re-enforce the brand in peoples minds consistently wherever they see something to do with your business whether it is a compliment slip to a large billboard advertising it should speak you.
The importance of a well designed business identity
A well designed business identity isn’t just important, it is crucial to your business! When you start your company hire a designer you must make sure they are professional and understand how delicate an operation a well designed brand is and takes time to perfect.
The branding designer should be able to design everything that your business identity will appear on from letterheads to websites it should all have a consistent feel but also convey a message, even have a life of its own it has that much personality!! Don’t take your business identity lightly consult a branding designer today, you will find it is one of the best investments you make in the early stages of your business.