Who are they?
The Heart Seat Of The Soul is run by David Cotgrave, an energy psychology practitioner based on the Wirral. His practice offers Dreamworks, Kinesiology, and EFT. David didn't haven't a website when approaching us and was a little apprehensive about the technology and what it meant to have a website. Realising this, we put together a plan of how we could help.
THE CHALLENGE
David was a very experienced energy psychology practitioner and didn’t really know how to market himself. He didn’t really understand what a website is or the cost involved, he also didn’t really have a solid brand in place. David had a great idea on how to help people but needed guidance on how to build his brand into a more professional, consistent, and authoritative figure within his industry.
THE SOLUTION
To help The Heart-Seat of the Soul develop their brand further we provided the following solution: –
- Designed and printed new leaflets for upcoming events.
- Provided a consistent style of branding throughout all materials.
- Provided a simple website to establish his online presence.
- Register David’s business with Google My Business for local search results.
- Design his Instagram imagery and manage his profile to provide more consistent imagery, messaging, hashtagging.
- Improve his following to be relevant and those interested in what he provides.
- Create an e-commerce platform to enable him to sell his wares and take payments for therapy online.
Branding
Branding
The Heat Seat Of The Soul, when they approached us, didn’t really have a brand image as such.
They had a logo but not really much else.
Listening closely to what David does, we aimed to portray his business by first building a consistent brand story for the Heart Seat Of The Soul. With much of what David does focus on energy psychology and dreams, we felt the mysticism of the night sky and the universe would best represent this connection, the time we dream, and the connection to the universal energies and mystical nature of outer space. Looking at the night sky the colour scheme became apparent. Deep blues, whites, and yellows, and also the inclusion of his original pink to add life to what could have been a cold representation.
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