Tag: marketing

To write a blog post that has longevity can seem difficult. How come you get a lot of traffic at the start and then less new audience members appear? Blogging is not a new thing, anyone who is anyone and any business who takes their digital marketing strategy seriously will be blogging at least once per week but why are some blogs more successful than others? Why aren’t you getting much traffic and why are other blogs gaining lots of comments when you aren’t? In this blog post, I discuss several ways in which to improve your blog writing skills performance. Continue “How to write a blog post that has longevity”

If you have been working in the digital marketing arena for any length of time you will be well aware of the importance of content marketing. Our audiences are hungry for content and like any staple diet, variety is the spice of life, no one wants to be eating the same thing every single day. There are various ways to offer different content to our users from blog posts, podcasts, infographics, illustrations, videos but also interactive content. One form of interactive content to entertain your audience is to create free online quizzes.

Continue “How to create free online quizzes to entertain your audience”

You have your website, you have your brand designed and secured with a style guide but now you need to start getting your design out there and ensuring you spread the right message to your potential audience. In the digital marketing arena, there are many who claim to be ‘experts’ and can achieve a page 1 ranking on google or that using certain images and colours over another is the only solution to helping generate the right interest to your product or services. The truth is the digital realm is always changing and not only due to technological advances but also that design trends of what is in vogue and found to be most usable changes regularly, I would even go as far as to suggest that the digital realm is the most fast-changing industry that exists. Continue “What makes a good digital marketing expert”

The colour white, although not technically a colour, is a colour that embodies purity, cleanliness & perfection. It is a colour that can bring a sense of a new beginning, purity of thought and emotions which sometimes takes us back to our childhood when things were easier and less complicated than in adult life.

In this post, I will look in-depth at the meaning of white, how different cultures have different meanings for the colour and when we should consider using the purity of white in our branding. Continue “The colour white and its meaning”

Having ventured into the colosseum of death/education for three years I learnt a lot about how the mind learns and each person has a unique way they enjoy and digest information best, this is sometimes known as VAK, visual audio and kinaesthetic learning. These processes are extremely useful when designing advertisements or marketing strategies to help reach the largest audience possible. In this post, I will discuss the three learning styles and ways you can approach each learning style in advertising to make people engage with your brand that bit easier. Continue “Using learning styles in advertising and marketing”

The colour purple is a colour that embodies empathy, unity and an ability to feel others feelings. It is a colour that can bring sensitivity to our way of thinking and encourages you to see things from another’s point of view. Continue “The colour purple and its meaning”

The colour indigo is a colour that embodies our ability to use our intuition and is believed to signify our sense of sincerity to others.

In this post I will look in-depth at the meaning of indigo, from chakras to different meanings to us and when we should consider using it as the primary colour in our branding.
Continue “The colour indigo and its meaning”

The colour blue is a colour that embodies communication, authority and trust. It is a colour that can bring inner security and confidence and allow you to take control and do the right thing in difficult times.

In this post, I will look in-depth at the meaning of blue, how different shades have different meanings to us and when we should consider using the power of blue in our branding. Continue “The colour blue and its meaning”

The Twitter Dot, what the heck is it?!? You may have noticed when viewing the wall of some Twitter users that when they tweet someone they put a dot in front of the person’s username, but why? There is a reason why people do this and it silently plays quite a big role and I have some evidence curiosity of my manager!

Ever tweeted at someone using the @username at the start of a tweet but wonder where the heck has it gone? You don’t see anything on their wall until they respond to your message sometimes they don’t at all so it is lost in the Twittersphere forever…so it seems. Well, this is where the . comes into play! Continue “The Twitter Dot , whats it all about?”

The colour green and its meaning tend to be associated as a colour that brings a sense of wellbeing and balance to our lives. It is a colour that is evident in nature and allows a balanced view of things and then allow things to grow.

In this post, I will look in-depth at the meaning of green, how different shades have different meanings to us and when we should consider using the power of green in our branding. Continue “The colour green and its meaning”