Tag: branding

You have your website, you have your brand designed and secured with a style guide but now you need to start getting your design out there and ensuring you spread the right message to your potential audience. In the digital marketing arena, there are many who claim to be ‘experts’ and can achieve a page 1 ranking on google or that using certain images and colours over another is the only solution to helping generate the right interest to your product or services. The truth is the digital realm is always changing and not only due to technological advances but also that design trends of what is in vogue and found to be most usable changes regularly, I would even go as far as to suggest that the digital realm is the most fast-changing industry that exists. Continue “What makes a good digital marketing expert”

The colour white, although not technically a colour, is a colour that embodies purity, cleanliness & perfection. It is a colour that can bring a sense of a new beginning, purity of thought and emotions which sometimes takes us back to our childhood when things were easier and less complicated than in adult life.

In this post, I will look in-depth at the meaning of white, how different cultures have different meanings for the colour and when we should consider using the purity of white in our branding. Continue “The colour white and its meaning”

The colour black, although widely argued as not a colour, is a colour that is mysterious and secretive and can psychologically give protection from emotions due to its ability to absorb all colours. In this blog post, I will be discussing black and how it influences our branding. Continue “The colour black and its meaning”

The colour silver is a colour that embodies technological advances, to lead by example, calming and purifying. It is a colour that can be seen as glamorous, sophisticated and like gold can also be prosperous.

Continue “The colour silver and its meaning”

The colour gold is a colour that embodies success and achievement. It is a colour that no matter what culture you are from brings a sense of value and quality and implies material wealth and extravagance.

In this post I will look in-depth at the meaning of gold. Its different perceived meaning to us and when we should consider using the colour in our branding and designs Continue “The colour gold and its meaning”

A lot of industries, services and products, it is fair to say, are dull or lack that bit of sex appeal and wonder how to make a boring business interesting. But how do you make a boring industry interesting? In this blog post, I will be discussing 5 ways in which you can make your product or service more appealing and thus, easier to sell. Continue “How To Make A Boring Business Interesting in 4 Steps”

The colour purple is a colour that embodies empathy, unity and an ability to feel others feelings. It is a colour that can bring sensitivity to our way of thinking and encourages you to see things from another’s point of view. Continue “The colour purple and its meaning”

The colour indigo is a colour that embodies our ability to use our intuition and is believed to signify our sense of sincerity to others.

In this post I will look in-depth at the meaning of indigo, from chakras to different meanings to us and when we should consider using it as the primary colour in our branding.
Continue “The colour indigo and its meaning”

The colour blue is a colour that embodies communication, authority and trust. It is a colour that can bring inner security and confidence and allow you to take control and do the right thing in difficult times.

In this post, I will look in-depth at the meaning of blue, how different shades have different meanings to us and when we should consider using the power of blue in our branding. Continue “The colour blue and its meaning”

The colour green and its meaning tend to be associated as a colour that brings a sense of wellbeing and balance to our lives. It is a colour that is evident in nature and allows a balanced view of things and then allow things to grow.

In this post, I will look in-depth at the meaning of green, how different shades have different meanings to us and when we should consider using the power of green in our branding. Continue “The colour green and its meaning”