The Change Creative
Working in-house for MigSolv data centre & Migration Solutions consultancy I was required to design a large welcome screen digital advert that could be either still or animated. Realising that I had some time to create this design I decided to challenge myself to create a flash animation rather than a still image due to its ability to be more compelling to view than a still image. Continue “Monaco Datacentre Cloud Event 2015 Flash Animation”
You have your website, you have your brand designed and secured with a style guide but now you need to start getting your design out there and ensuring you spread the right message to your potential audience. In the digital marketing arena, there are many who claim to be ‘experts’ and can achieve a page 1 ranking on google or that using certain images and colours over another is the only solution to helping generate the right interest to your product or services. The truth is the digital realm is always changing and not only due to technological advances but also that design trends of what is in vogue and found to be most usable changes regularly, I would even go as far as to suggest that the digital realm is the most fast-changing industry that exists. Continue “What makes a good digital marketing expert”
The colour white, although not technically a colour, is a colour that embodies purity, cleanliness & perfection. It is a colour that can bring a sense of a new beginning, purity of thought and emotions which sometimes takes us back to our childhood when things were easier and less complicated than in adult life.
In this post, I will look in-depth at the meaning of white, how different cultures have different meanings for the colour and when we should consider using the purity of white in our branding. Continue “The colour white and its meaning”
Having ventured into the colosseum of death/education for three years I learnt a lot about how the mind learns and each person has a unique way they enjoy and digest information best, this is sometimes known as VAK, visual audio and kinaesthetic learning. These processes are extremely useful when designing advertisements or marketing strategies to help reach the largest audience possible. In this post, I will discuss the three learning styles and ways you can approach each learning style in advertising to make people engage with your brand that bit easier. Continue “Using learning styles in advertising and marketing”
The colour black, although widely argued as not a colour, is a colour that is mysterious and secretive and can psychologically give protection from emotions due to its ability to absorb all colours. In this blog post, I will be discussing black and how it influences our branding. Continue “The colour black and its meaning”
The colour gold is a colour that embodies success and achievement. It is a colour that no matter what culture you are from brings a sense of value and quality and implies material wealth and extravagance.
In this post I will look in-depth at the meaning of gold. Its different perceived meaning to us and when we should consider using the colour in our branding and designs Continue “The colour gold and its meaning”
A lot of industries, services and products, it is fair to say, are dull or lack that bit of sex appeal and wonder how to make a boring business interesting. But how do you make a boring industry interesting? In this blog post, I will be discussing 5 ways in which you can make your product or service more appealing and thus, easier to sell. Continue “How To Make A Boring Business Interesting in 4 Steps”
The colour blue is a colour that embodies communication, authority and trust. It is a colour that can bring inner security and confidence and allow you to take control and do the right thing in difficult times.
In this post, I will look in-depth at the meaning of blue, how different shades have different meanings to us and when we should consider using the power of blue in our branding. Continue “The colour blue and its meaning”
The colour green and its meaning tend to be associated as a colour that brings a sense of wellbeing and balance to our lives. It is a colour that is evident in nature and allows a balanced view of things and then allow things to grow.
In this post, I will look in-depth at the meaning of green, how different shades have different meanings to us and when we should consider using the power of green in our branding. Continue “The colour green and its meaning”
The colour yellow is a colour that, like red, DEMANDS our attention and is impossible to not notice being the lightest hue of the spectrum. It is uplifting, happy, cheerful and fun. Yellow also encourages original thought, improves our inquisitive nature and offers hope and optimism for the future whilst improving our outlook on life. Continue “The colour yellow and its meaning”
